Pepita Lab Orgánico, a skincare brand based in Monterrey, Nuevo León, was established in 2015 and stands out for creating skincare products that are not only eco-friendly, clean, and healthy but also incorporate a clinical and functional approach.
DNA
Organic – Trustworthy – Human – Artisanal – Local – Ecological – Clinical – Pure – Healthy
Organic – Trustworthy – Human – Artisanal – Local – Ecological – Clinical – Pure – Healthy
STRATEGY
Business Research & Analysis – Customer Understanding – User Profiling – Digital Ecosystem Planning – Digital Brand Strategy – Social Media Strategy – Design Thinking Process
Business Research & Analysis – Customer Understanding – User Profiling – Digital Ecosystem Planning – Digital Brand Strategy – Social Media Strategy – Design Thinking Process
Creative Direction, Consulting, Packaging Design, Label Design, Concept and Strategy for Digital and Advertising Campaigns, Digital Content Management, Communication, and Editorial Design.
The most valuable and significant challenge when working with Pepita has been implementing art direction to develop digital strategies and designs that highlight and strengthen its brand DNA. Ensuring the protection and expression of the brand’s visual identity in every possible form has been a top priority—establishing memorable and lasting guidelines and content to guarantee quality and consistency between creativity and design at all times. Following Michelle Saenz’s vision and values on how the brand should be represented has been an essential foundation for safeguarding and nurturing the concept across marketing campaigns, label and packaging design, product photography, editing, and every graphic design project related to the brand.
Mafer Graf: Creative Concept, Art Direction, Consulting, Product Photography, Label Design, Digital Content Management & Design
Creative Concept, Art Direction, Product Photography, Label Design.
Creative Concept, Art Direction, Product Photography, Packaging Design and Label Design.
Creative Concept, Art Direction, Typography Design, Product Photography, Label Design, Campaign Slogan & Reel Creation.
Creative Concept, Art Direction, Product Photography and Campaign Slogan & Reel Creation.
