ION Hospital Medica Noreste is a general hospital located in Monterrey, Nuevo León, offering comprehensive, high-quality healthcare services. The institution is known for its strong human-centered approach and dedication to patient care.
DNA
Accessible – Trustworthy – Human – Progressive – Responsible – Capable – Comprehensive – Serious
Accessible – Trustworthy – Human – Progressive – Responsible – Capable – Comprehensive – Serious
STRATEGY
- Research and Business Analysis
- Customer Understanding
- User Persona Development
- Digital Ecosystem Planning
- Brand Digital Strategy
- Social Media Strategy
- Design Thinking Process
Creative Direction, Consulting, Brand Identity, Logo Design, Web Design, Concept for Digital and Advertising Campaigns, Communication, and Editorial Design.
Branding strategy for positioning a general hospital offering accessible, integral healthcare services. The Graf Studio team collaborated closely with the in-house marketing department to restructure and optimize the hospital’s name and logo for use across platforms and scales—from digital to physical.
TEAM
Mafer Graf: Creative Concept, Art Direction, Branding, Consulting, Digital Content Management & Design
Daniel Verastegui: Community Manager
Sarai Garza: Communication
Gris: Development
Mafer Graf: Creative Concept, Art Direction, Branding, Consulting, Digital Content Management & Design
Daniel Verastegui: Community Manager
Sarai Garza: Communication
Gris: Development
