Carmel Parque Residencial is a housing development in Aguascalientes that offers future residents an elevated lifestyle through premium social amenities and architectural design.

DNA
Natural – Innovative – Residential – Athletic – Safe – Multifunctional – Family-oriented – Exclusive

STRATEGY
- Research and Business Analysis
- Benchmark Research
- Customer Understanding
- Brand Digital Strategy
- Social Media Strategy
- Field Research
- Design Thinking Process

Creative Direction, Brand Identity, Branding, Web Design, Event Planning, Digital and Advertising Campaign Concept, Prepress, Digital Content Management, and Design.

With Carmel, we focused on integrating the needs of contemporary individuals to create a brand with a distinct personality. Our goal was to develop branding that communicates purity and well-being, with a friendly personality designed to inspire and support the growth of a beautiful community.

TEAM
DGD Creative: Consulting
Mafer Graf: Creative Concept & Design
Kenia Lara: Marketing Director
Thania Martinez: Project Director
Alexander Galván: Community Manager

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